How can a business stay competitive online with a small budget?
The internet may be telling you that you have to spend a ton of money on digital marketing to be competitive in your space, but we know that doesn’t have to be the case. We’ve worked with a variety of small businesses over the years, and most of them have been able to see great results with a “below the recommended” ad spend. How is that possible, you ask? It’s all about the marketing strategy!
Below are a few examples with a range of budgets.
2024 First Quarter (3 Month) Stats:
Coffee Shop
Goals: In-store visits and phone calls
Budget: $600-$800/month
Platforms: Google Ads
Strategy: We recommended running campaigns that would best drive conversions for their two primary goals: phone calls and in-store visits. We created a very targeted PMAX campaign that optimized for the “Get Directions” clicks and phone calls conversion goals. The machine learning aspect of PMAX helped optimize for those conversion types and allowed us to set a target CPA.
Wins from Ads:
- 278 phone calls were placed from ads
- 1,048 people asked for directions to the coffee shop
- Total spent: $1,576.04 (under budget)
Insurance Company
Goals: Phone calls and website form submissions- 50% conversion rate in the first month: received four quality leads and converted two of them into real customers.
- 71 website form submissions
- 243 phone calls
- 24 lead form submissions
Ecommerce (Furniture)
Ecommerce (Furniture)- $33,632.10 in revenue from ads
- 368.39% ROAS
- 68% increase in sales since Q4 2023
Analyzing results with real data is our bread and butter! Once you have proof of concept (as long as it makes sense for your business), we’re big proponents of spending less and expanding out. Our custom dashboards give us real-time data to help us review internally and with our clients on a regular basis.
Interested in hearing more about our small business digital marketing strategy? Contact us today!
