Do your ads have amazing CTRs and engagement, but nothing seems to be converting?
Do you need to figure out who your target audience is online?
Or maybe you are converting well, but you know there is more that you could be doing.
With our CRO Audit, you will discover how to improve your conversion rate.
With the conversion rate optimization (CRO) audit, we will go through your website and give you actions to take in order to increase your conversion rate. After purchasing the CRO audit, you will receive:
Our medical client had intermittent success with conversions on his website, but no way to capture information for visitors who didn’t yet need an appointment or have any urgent need to contact him.
By including a newsletter signup form on key pages, we were able to begin a successful newsletter series, enabling him to nurture his relationship with these potential patients. As a result, we observed improvement in the number of conversions of his other website objectives, including phone calls, contact form submissions, and appointment requests.
Through discovering ONE insight and making ONE change on his website, there was a 162.5% increase in contacts through the website, not even including the 320 people who signed up to receive his newsletter.
Identifying these types of microconversions can help signal a visitor’s intent to commit and can be utilized in segmentation and automation.
When the audit is complete, the first thing we will review together is your new custom in-depth dashboard. It will be filled with visualizations, insights, and recommendations that are easy to follow.
After going through the dashboard and performing the analysis, the optimizations will be listed from highest to lowest priority.
The priority of recommendations is determined by three factors:
For example: 2 optimizations we may recommend would be prioritized in the following order:
Upon receiving this list, you will be able to prioritize your budget and make more educated decisions.
With a CRO audit of any given website, we can identify opportunities for improved performance, then track the variable to determine if our changes made a difference.
Pretty cool, right?
In our experience working with CRO partners, they typically change things based on appearance alone. It doesn’t “look right.” This approach completely ignores the actual user experience with your website.
Investing in our process is different because the CRO audit is based on hard data combined with a deep expertise in user behavior and persuasion.
We don’t suspect; we know. The way we do this is by employing all relevant data that we can collect with tools like Google Analytics, heat mapping, user testing, Google Tag Manager, etc. By utilizing these tools, we learn when a website component is useful or not, and we can create informed hypotheses for improvement. After implementing a change, we can measure whether it helped.
All changes that are made are measurable.
As data specialists, we know how to construct a single-variable or multivariate test. You will know whether or not something is working because we will provide a narrative of what is happening in real time.
We will translate all insights into clear visualizations so that you understand your data and can therefore make more educated business decisions.
With the CRO audit, we are able to measure what changes need to be made and track them to understand how they impact your conversion rate.
