Have you noticed just how many digital platforms you’re using? You’ve got a website, social accounts, email accounts, third party management/tracking tools, analytics, and more. Sometimes you sit back and look at it all and wonder if this is all the right mix of tools. Are you getting the value you need from each piece and from the system as a whole?
A comprehensive digital audit will help answer questions on both levels: how valuable is each individual platform and how valuable all of it is as a reflection of your complete digital footprint.
It’s not much different from getting your car or home inspected. The biggest difference is that it’s intangible, and that’s what makes it all the more elusive.
With specialists in all digital platforms, our team tackles all the questions you have – and the ones you don’t even know to ask. What’s the result? A clear view of the future of your brand online. Perhaps it’s a big pivot, or perhaps it’s a process of doubling down on your wins and trimming wasted costs. Whichever it is, we’ll make the argument data-based and clear. There will be a clear guide to next steps, whether you want to tackle it on your own or outsource it to us or another firm.
After completing a comprehensive digital audit for an established eCommerce business, we made changes that led to these results:
Anything and Everything
Your brand is a powerful player in the online world. We’ll review your current website branding, make suggestions for refinement based on your target audience, and create a strategy to ensure branding is consistent across all channels. The goal would be to make your brand stronger.
We will focus on uncovering what SEO tactics will be most effective going forward for your niche with the goal of maximizing sales from SEO, not just traffic.
We need to understand who comprises your target audience. From there, we can break that down further to create user personas and scenarios. This process will include examining Google Analytics data in order to gain insights and develop strategic approaches for converting your audiences.
Unfortunately, it’s easy to waste ad spend on Google Ads and Bing Ads. We’ll review the account with a fine-tooth comb to identify where ad spend is wasted, where ad spend is effective, and what opportunities still remain to test different campaigns, campaign types, and dynamic strategies.
We‘ll start by looking at your current traffic patterns and conversion rates. We want to find out where your traffic is coming from, how users are behaving on your site, and, most importantly, where improvements can be made.
By combining a review of your existing social engagement with the findings from Google Analytics and Market Research, we’ll be able to decide on which channels to focus, types of content to produce, and the frequency of posting to give you the best return on investment.
With the conversion rate optimization (CRO) audit, we will go through your website and give you actions to take in order to increase your conversion rate. We also offer this as a standalone service!
By reviewing your current email marketing activities, we will develop a strategy that will reach out to fans and customers. We will also initiate a drip campaign using marketing automation software to keep your subscribers engaged.
Messaging is important, and your website might need a different style or tone to reach your desired audience(s). We’ll review the content on your website for quality, consistency, structure, and information architecture.
Scalability and maintainability are the foundations to an effective website. We’ll review both the front end and the back end of your website to spot ways we can improve on security, efficiency, and scalability.
Accessibility is the practice of making your website usable by as many people as possible, including the disabled and those using mobile devices. Our accessibility audit will identify key issues and provide solutions for resolution, making you legally compliant and user-friendly.
We’ll need access to all digital assets to be reviewed, and we’ll send you a questionnaire specific to your business goals and brand which will help us align our insights with your goals.
Once we have access, we go through every platform with a fine-tooth comb. Since every platform has its own purpose, the audits will be conducted differently for each one. Don’t worry, we make it clear what and how each value is being measured for each.
With all the insights now in our hands, we can start putting together all the pieces to shape the broader plan of where your brand needs to go to accomplish your goals. This will flow down to specific recommendations on each platform (and perhaps recommendations for new platforms!).
We will review all insights and recommendations with you in an easy-to-follow slide presentation. We’ll also send a detailed report with all the research and data to back it up. It’ll be a hefty report!
