Effective strategies for booking demos, free trials, and more
Marketing SaaS platforms require a lot of experimentation on multiple ad channels, plus development of highly segmented marketing automations and a well-mapped SEO and referral strategy to grow your organic market share.
As data specialists, we have more confidence in our research, analysis, and advanced tactics than most marketers. Digital advertising is just as much a science as it is an art — you’ll see all results in real-time!
A startup was struggling to find any channels that would convert into actual customer acquisitions.
After conducting extensive research and laying out both a full-funnel PPC and a lead nurturing strategy, this company experienced significant growth in customer acquisition within just three weeks of enabling ad campaigns.
Know your target audience: Understanding your ideal customer is key to creating a successful marketing strategy. Conduct market research to identify the pain points and needs of your target audience, and tailor your messaging and offerings accordingly.
Utilize content marketing: Create valuable resources such as blog posts, e-books, and webinars to establish yourself as a thought leader in your industry.
Leverage search engine optimization (SEO): Make sure your website is optimized for search engines so that potential customers can easily find you online. Use keywords in your website copy and meta descriptions, employ structured data, and focus on creating high-quality, relevant content.
There are many reasons to run ads online; here are the most common:
Simplify your message to relate your audiences’ desired outcomes to your SaaS capabilities
Place ads across all Google: Search, YouTube, Maps, etc.
Meta (Facebook) Advertising includes placing ads on Instagram.
Get in front of prospects in the locations where you have higher buy-in opportunities.
