Blog

Digital Marketing Knowledge Base

What Google Isn’t Telling You

Google Ads is an incredible resource for getting your business seen, but here’s what you don’t know. There are multiple automations that Google will opt your campaign into to “improve performance,” but these may not be aligned with your budget or goals.

Small group of business people sitting around a conference table with one man standing up presenting with a projector screen

Do you need a PPC agency that specializes in your industry?

Choosing the right PPC agency comes down to many factors. One decision you need to make is whether you need to work with a PPC agency that specializes in your industry or whether a general PPC agency might be the right fit.

marketing funnel diagram

Secrets of a Supercharged Performance Max Audience

Proper campaign structure is central to success. Too many signals, lumping assets together, and conflating audiences within a single group will be the downfall of an otherwise solid campaign.

Screenshot 2016 08 03 10.45.27

A Complete Guide to Effective Meta Advertising

Are Meta Ads worth the money? Are they going to help your business grow? It depends on your goals. Learn how to create the right ads based on your goals, and stop wasting your money!

Google Looker Studio logo

5 Reasons We Love Looker Studio

These are some of our favorite advanced reporting techniques that keep it simple and honest for our clients in their real-time dashboards.

Klaviyo SMS Marketing Strategies

If you’re looking for strategic ways to expand your customer reach, SMS marketing might be right for your business.

Browse by Topic

Do You Want To Boost Your Business?

reach out for a free consultation

Izell Marketing Group staff walking outside