Izell Marketing Group managed patient awareness and appointment generation campaigns across multiple ad platforms, including Google, Facebook, and Instagram. We measured the effectiveness of each platform and continued to advance the client’s digital marketing strategy to achieve their business goals of attracting more patients and selling salon products.
Izell Marketing Group met with the client to strategize the right mix of campaign types and platforms to achieve the client’s acquisition and cost-per-acquisition goals. Our team of analysts and PPC experts built out a robust, real-time dashboard for the client to use to monitor performance.
Izell Marketing Group also did a website design refresh. This resulted in an immediate increase of 29% in website traffic and 45% increase in med spa services pageviews.